168 research outputs found
The diffusion of innovations: The influence of supply-side factors
Get PDFTechnological Change;microeconomics
Consultative selling in financial services: An observational study of the mortgage mediation process.
Get PDFThe influence of business strategy on market orientation and new product activity
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Beyond the adoption/ non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages
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The influence of Business Strategy on New Product Activity: The mediating role of Market Orientation
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